Supercheap Auto increases like-for-like sales and overall NPS scores using Yarno
NPS score increase in 6 weeks
of stores exceeded their sales targets
increase in like-for-like sales
Watch how
Supercheap Auto
uses Yarno
A great thing we have found through using Yarno is that previously we never knew what our team didn't know. Unlike Yarno, traditional training doesn't show us what they originally knew or didn't know or how they retained that knowledge over time.
Who they are
Supercheap Auto is Australia and New Zealand’s largest automotive business with 300 stores, 3,800 team members, and more than 10,000 different items available in store. Their red and yellow branded stores are a staple for anyone with a car in Australia and New Zealand, as their staff are on-hand to help you find anything that you and your car might need. Spray paint? Got it. New car battery? Got that too. Need to know how to paint your car and install a new battery? Just ask one of their lovely staff, they'll be sure to show you how.
Features used:
The challenges
Distributed workforce
With a distributed and diverse workforce, it is very difficult for Supercheap Auto ("SCA") to train its workforce on product knowledge and customer service cost-effectively. They needed anytime, anywhere training that could be consistently dispersed across their entire workforce.
Key product areas with low performance
SCA identified a few key product areas that were not performing well. From there, SCA looked to Yarno to help uncover why the team members weren't selling certain products and then to help plug any knowledge gaps in product features and their customer service framework.
How Yarno addressed these challenges
After identifying low performing product areas, Yarno’s embed campaigns were introduced to target those key areas. For example, a "Paint and Panel" campaign was rolled out to improve staff members’ knowledge and confidence in advising customers about auto paint and panel supplies such as car paint, spray paint and heat resistant paint.
Key results
47%
of stores exceeded their sales targets for the period
9pt
increase in Supercheap's Net Promoter Score (NPS) in just 6 weeks
Record NPS
score in the Paint & Panel category as a result of Yarno
7 weeks
of continued sales growth at the completion of Yarno's campaign
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Ongoing Yarno usage
Supercheap continues to run Yarno campaigns in different areas of the business as a way to identify product knowledge gaps and to give managers vital statistics on which areas of the business need more training resources applied.
We’d love to chat about how Yarno can benefit your business
Mark, our Head of Sales, will organise a no-obligation call with you to understand your business and any training challenges you’re facing. Too easy.
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