So we’re a startup (of course) so we follow all the usual startup movers and shakers (of course).
And while we work to distill the best practices from all the rhetoric out there we also feel out of step with much of it – like being at the party with the cool kids, but just not really feeling their conversations.
Because startup conversations are woven with a parlance behind which is a clear primary drive to get real big real quick. Because that’s what you do as a startup, right? Because, well obviously, that’s how you make a lot of money, right?
Sure, and that’s fine. But is profit itself a noble pursuit?
Some would answer that question by saying, “who cares if it’s a noble pursuit?”
We care.
Current startup culture seems like the modern get-rich-quick scheme. But that’s not us.
We’re still small. We like being small. And of course, we’re ambitious and have hopes for our own success. But we’re not interested in a cash dash.
Imagine a hundred years ago, a baker who makes really good pies opening a shop. Is he thinking about how his pies can take over and become the only pies, the best pies, the greatest pies in town?
Is he thinking how he can scale his pie operation as quickly as possible so that he can sell his pie shop?
Of course not. He’s thinking about how every pie he makes can be the best pie it can be for each customer who buys one.
We’re that baker.
The promise of being part of Yarno is the promise of an opportunity to do our life’s greatest work applying the best of technology and a deep understanding of people in order to help facilitate humanity’s potential. We’re technology optimists who believe we have the wit, creativity and tenacity to solve real problems for real customers.
We’re content to grow at the pace our product and team’s development allows. Each success ushers our next opportunity, and each failure wisens us to better choices. Trying to short-circuit that process for monetary gain robs us of the journey. Because for us our life’s work must mean more than profit. It must be discovery, growth and contribution.
The best each of us can do is to make choices that help. And though choosing to help is a longer path to success, it leaves ourselves and our world better off.
So while other startups are eager to try all the latest growth hacks, we’re eager to do the best job we can – for every design challenge, every deployment obstacle and every customer problem.
Yarno will grow at its own rate for its potential and capability. And that’s fine.
Our ideas are good. Our values are timeless. Our spirit is intrepid. And by tackling each challenge on its own merits we’ll be ready for growth as it arrives.
And along the way, we’re excited to shake the hand of the next customer who we can help, and who believes what we believe.
Want to know a little more about our crew? Find out here!
