Yarno's confidence survey feature introduces a new measure of learner confidence on campaign topics. It provides powerful additional data for measuring knowledge acquisition and campaign effectiveness.
What is a confidence survey?
A confidence survey is a statement presented pre and post-the Yarno learning campaign, with the learner responding on a 1-5 scale for how strongly it resonates
For example; "As of today, I am confident that I can [__]".
Confidence surveys provide learning managers (admin users) with an additional way to measure the effectiveness of a campaign and identify whether further learning is required on a campaign's key topic areas. Here is a breakdown of how they work:
- Statements: Admins craft relevant learning outcome statements that are shared with learners. For example, “As of today, I am confident that I can create a secure password” or “As of today, I am confident that I can analyse customer needs and direct them to a relevant core product”. They can be added to both burst and embed campaigns. Adding a confidence survey statement is optional, however, if one has been added to a campaign, the learners must complete it.
- Learner participation: Before the campaign starts, learners rate their confidence on a scale of 1-5, reflecting their ability to apply knowledge in practical scenarios.
- Post-campaign insights: Learners will be asked to complete the survey again after the campaign. These before and after surveys offer a powerful snapshot of how learner confidence has changed.
- Dual confidence and performance reporting: After the campaign, admins can directly compare learner confidence on a particular topic to question performance on that topic. This combination of subjective survey data and objective question performance data provides powerful insights into how learners feel and perform on key topics.
Why are we introducing a confidence survey at Yarno?
Across 2022 and 2023, we reached out to our customers to understand what they’d like to see more of from Yarno. One clear theme that we identified was improved insights into learner performance and confidence—and that’s exactly what our confidence survey will provide. As Demi Lovato said (or sung), what’s wrong with being confident?
The confidence survey builds on our existing measures of campaign effectiveness, including primer uplift and question uplift (on embed campaigns)—but is the first measure that asks learners about their confidence levels on a topic.
Understanding learner confidence on a topic, especially when measuring this alongside other metrics like uplift and performance, adds a valuable new tool for judging campaign effectiveness, and can help determine the need for future learning on a campaign’s key topic areas.
Academic research has demonstrated the enduring link between self-confidence and performance, and we know that confidence impacts learner behaviour and learners’ perception of their own training requirements.
"The new confidence survey feature in Yarno significantly enhanced our recent embed campaign, offering deeper insights into learner performance and confidence on key topics. This valuable feedback helps us identify areas for future learning focus and reassures us that we’re continuing to drive positive learner experiences.”
"The new learner confidence survey feature in Yarno is really valuable in helping us assess learning campaign effectiveness. It has given us more insights into our learners to help gauge what they know well, and to identify the areas where we can support them with additional training to personalise their future learning. One difficulty in the learning space comes in tangibly and objectively measuring the effectiveness of interventions, with confidence surveys providing a simple and concise measure of a campaign's perceived effectiveness with the team."
How to write a good confidence survey statement
Confidence survey statements should reflect the learning objectives of your campaign. These should be targeted, specific objectives that represent a successful learning experience.
Good learning objectives start with verbs, and reflect the level of understanding learners need in their roles. Some examples of good learning objectives include:
- List 5 key features for each product in our core range
- Explain the key benefits of products in our core range as part of a customer conversation
- Use at least one up-selling or cross-selling technique in each customer conversation
- Analyse customer needs and direct them to a relevant core product
Defining learning objectives is often done as part of producing a campaign goal statement. You can find out more about this, including a content coaching video on the topic, in our support article here.
Where can I see the results of a confidence survey, and what do they mean?
The results of a confidence survey are displayed in a chart on the Campaign Dashboard:
This chart compares 3 statistics for each learning objective:
- The average confidence rating selected by learners before the campaign (the left bar, coloured green)
- The average confidence rating selected by learners after the campaign (the right bar, coloured purple)
- The average performance on the related topic/s selected during the creation of the confidence survey (the dot in the centre of the two bars, coloured orange)
The rating scale for the two confidence rating data points is shown on the left of the chart, while on the right of the chart, you can see the topic performance scale.
To find out more about using confidence surveys in a Yarno campaign contact us, today.
